Paid Search Google Advertising
Rank your website on the top page in Google Search Engine
With over 3.5 billion search happening on Google everyday, you well know why being active in the Google is important. Using paid search – whereby you pay Google to advertise your content using relevant Keywords. Google Ad words Advertising is one of the most popular and effective type of Digital Advertising.
Being ranked No.1 or even being on top of Google search page will guarantee you a potential buyer. Using Paid Search Advertising is the easiest way to make you top of the search page.
Being the easiest way, every business owner will join in to compete to be at the top No.1 ranking spot for their industry. With the enormous demand to be the top ranking Digital Advertisement, Google will trigger an auction. This is when competition happens between Digital Advertisers; bidding for Keywords that are related to search queries those users consistently enter into Google.
Below is an example for an Italian Restaurant Owner.
(You would want all those search Keywords to lead to your restaurant’s website or Facebook page right?)
However, using only money to bid for your Keywords are not the correct way. You might end us wasting a lot of money for advertising using the relevant keywords or content.
This is how Google will select; keywords from the advertiser’s ads group that they deem most relevant to users’ search queries and enter it into the auction.
A Google auction isn’t like your typical auction. They will stage a fair valuation, so instead of the highest bidder always winning the auction, the bidder with the highest Ad Rank always wins.
So.. How is Ad Rank determined?
Ad Rank is calculated by multiplying your maximum cost-per-click bid with the quality of score your ad, which is calculated by measuring your page’s relevance to the keyword, user experience, and click-through-rate. This means you can’t acquire the top ranking for any keyword they want just because they have the biggest ad budgets. Their content has to be engaging or provides valuable information toward the users.
Picture Credit: WordStream
The common Google Advertisement is to use Google AdWords. Google AdWords wants to give incentives the best advertisers to advertise the best content. So they reward ads that have high quality scores with higher ad rankings and lower cost-per-clicks.
Besides the reason above, they also want to discourage bad advertisers from advertising bad content. This is the reason why advertisers with low quality scores will usually only acquire a high ad position even though they pay a huge cost-per-click bid. If they want to pay lower a cost-per-click, they have to settle with being at the bottom of the ad rankings.
When you win a Google auction; your actual cost-per-click will be calculated by the second highest ad rank divided by your quality score. The only time you’ll pay your maximum bid is when you are the only bidder in the auction; or if you make the highest bid in the auction, but you have the lowest ad rank. In this case, you’ll acquire the last ad rank.
Picture Credit: WordStream
After learning about the potential of Digital Advertising. Know that the quickest and most effective way to meet your audience where they spend most of their time is through browsing the internet.
Using Paid Digital Advertising, advertisers has access to various tool to better optimize their creative Digital Campaigns. They can choose the objective of their ad campaigns, the type of ad they promote, and target audience of their advertisement, which can get incredibly specific. This is the best way to engage your audiences and to convert them into your customers.
Creative Digital Engine
Creative Digital Engine are a Digital Advertising Company dedicated to helping you maximize your brand’s potential to reach your target market with cost-effective Digital Advertising Campaigns in Penang, Malaysia. Using Google Advertisement is only one of the ways to improve your website presence.