Before we move further, Do you have a website design yet? Is your business in Penang or Malaysia?
With the rapid rise in the use of mobile devices have well taken over usage of laptops or PCs. With the rise in the popularity of mobile phones; you’d be doing yourself a huge disservice if your website is not designed to respond and adjust to mobile and other devices. In other words, your website needs to be able to respond to content viewing on different mobile devices.
One quick way of doing this would be to use a responsive website design. It’s quick and easy. But, what’s a responsive website? What does it look and/or feel like?
Note: A responsive website design is different from a mobile friendly website.
Basically, a mobile friendly website will look good on mobile devices. But might have glitches and be harder to navigate when viewed on devices with a higher resolution.
While a responsive website is a website design that allows your website to adapt to the size of any screen it is being viewed on.
So it could be viewed on say, a desktop, phone, or a tablet etc and users won’t ‘notice any difference’ or ‘minimal difference’ in your site’s general appearance on their screen.
In today’s article, I will tell you the 5 crucial reason why you need to have a responsive website design in the market today.
1. Increased Traffic From Mobile Users with your Website Design
Once upon a time businesses used to create two versions of one website. One for desktop users, and one strictly for mobile users.
Many still do this today. But with ever increasing viewership from mobile users, having two separate versions of one website is a time consuming and high maintenance practice.
Nowadays, you can have just one responsive website that is ready for all devices.
This ensures that people you retain your mobile viewers. And they might also remember to visit your website some other time whenever they are in search of services you offer.
2. Lower Cost And Website Maintenance
Another benefit of using a responsive website is: it offers you a lower maintenance cost as compared to running two versions of one website.
However, it is relatively expensive in the beginning. But the reduced cost of maintaining two separate websites does add up.
Besides, it takes less time to setup. And it’s easier to maintain one responsive website than maintaining two versions of the same site.
It frees up more time for you to dedicate to other important areas of your business. And you could also offer tailored location-based offers to drive traffic to your website.
Need a place to start, you can access website design offers that are visually appealing and ready for all devices.
3. Provides a Seamless User Experience
This is by far one of the greatest benefits of having a responsive website. Unresponsive websites usually distort the way your website appears on devices like mobile, and tablet.
Whereas desktop viewers might have no problem viewing your website, but the same cannot be said for mobile users.
Texts are jumbled, images do not align and users have to scroll through endless pages in search of the information they need. This makes it a pain for users to use your site smoothly and seamlessly.
So after such an experience like this, do you think such a user would come back to your website? I didn’t think so too.
To avoid scenarios like this, it’d be worthwhile to evaluate the quality of your website design. The benefits that will accrue to you at the long run, will outweigh whatever you’re going to spend on it in the beginning.
Choose more than 100 website design themes for your business.
4. Adapts Easily To Any Screen Size
Another benefit of having a great responsive website ready for all devices is its adaptability to any screen size.
With a design like this, you’re way ahead of your competition. And it positions your website to seamlessly cater to newer devices with which users use to surf the internet e.g. smartwatches, IoT devices, etc. Your website can automatically adjust itself to suit each screen
5. A Responsive Website Design Improves Your SEO Efforts
Responsive websites have a greater likelihood of ranking high in SERPs.
The ‘user focused’ experience, and high-quality content could increase your dwell time. Thereby making users stick around for the long run.
Google recommends a responsive website design pattern. Besides, it makes for a good user experience and improves your SEO efforts across all platforms.
In conclusion, having a responsive website can save you lots of money, maintenance time and also help you to convert and retain more clients in the long run.
Understanding the meta viewport tag
The meta viewport tag gives the browser instructions on how to adjust the dimensions and scaling of the page to the width of the device. When the meta viewport element is absent, mobile browsers default to rendering the page at a desktop screen width (usually about 980px, though this varies across devices). Mobile browsers then try to make the content look better by increasing font sizes and either scaling the content to fit the screen or showing only the part of the content that fits within the screen.
For users, this means that font sizes may have an inconsistent appearance, and users may have to double-tap or pinch-to-zoom in order to be able to see and interact with the content. For Google, we might not judge a page as mobile-friendly because it requires this kind (or type) of interaction on a mobile device.
For responsive images, include the <picture> element.
As a general rule, if your site works in a recent browser such as Google Chrome or Apple Mobile Safari, it would work with our algorithms.
Why Responsive Website Design works for Google?
Google recommend using responsive web design because it:
- Makes it easier for users to share and link to your content with a single URL.
- Helps Google’s algorithms accurately assign indexing properties to the page rather than needing to signal the existence of corresponding desktop/mobile pages.
- Requires less engineering time to maintain multiple pages for the same content.
- Reduces the possibility of the common mistakes that affect mobile sites.
- Requires no redirection for users to have a device-optimized view, which reduces load time. Also, user agent-based redirection is error-prone and can degrade your site’s user experience (see Pitfalls when detecting user agents” section for details).
- Saves resources when Googlebot crawls your site. For responsive web design pages, a single Googlebot user agent only needs to crawl your page once, rather than crawling multiple times with different Googlebot user agents to retrieve all versions of the content. This improvement in crawling efficiency can indirectly help Google index more of your site’s content and keep it appropriately fresh.