5 Reasons you should have a Responsive Website Design in Penang Malaysia

May 25, 2019 Content Marketing Creative Digital Engine Digital Advertising Penang Digital Marketing Digital Marketing Malaysia Digital Marketing Penang freelance web designer Penang Advertising Agency Penang Advertising Company SEO SEO Malaysia SEO Penang web design malaysia web design penang website design malaysia website design penang website maintenance 2

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With the rapid rise in the use of mobile devices have well taken over usage of laptops or PCs. With the rise in the popularity of mobile phones; you’d be doing yourself a huge disservice if your website is not designed to respond and adjust to mobile and other devices. In other words, your website needs to be able to respond to content viewing on different mobile devices.

One quick way of doing this would be to use a responsive website design. It’s quick and easy. But, what’s a responsive website? What does it look and/or feel like?

Note: A responsive website design is different from a mobile friendly website.

Basically, a mobile friendly website will look good on mobile devices. But might have glitches and be harder to navigate when viewed on devices with a higher resolution.

 

While a responsive website is a website design that allows your website to adapt to the size of any screen it is being viewed on.

So it could be viewed on say, a desktop, phone, or a tablet etc and users won’t ‘notice any difference’ or ‘minimal difference’ in your site’s general appearance on their screen.

In today’s article, I will tell you the 5 crucial reason why you need to have a responsive website design in the market today.

1. Increased Traffic From Mobile Users with your Website Design

Once upon a time businesses used to create two versions of one website. One for desktop users, and one strictly for mobile users.

Many still do this today. But with ever increasing viewership from mobile users, having two separate versions of one website is a time consuming and high maintenance practice.

Nowadays, you can have just one responsive website that is ready for all devices.

This ensures that people you retain your mobile viewers. And they might also remember to visit your website some other time whenever they are in search of services you offer.

2. Lower Cost And Website Maintenance

Another benefit of using a responsive website is: it offers you a lower maintenance cost as compared to running two versions of one website.

However, it is relatively expensive in the beginning. But the reduced cost of maintaining two separate websites does add up.

Besides, it takes less time to setup. And it’s easier to maintain one responsive website than maintaining two versions of the same site.

It frees up more time for you to dedicate to other important areas of your business. And you could also offer tailored location-based offers to drive traffic to your website.

Need a place to start, you can access website design offers that are visually appealing and ready for all devices.

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3. Provides a Seamless User Experience

This is by far one of the greatest benefits of having a responsive website. Unresponsive websites usually distort the way your website appears on devices like mobile, and tablet.

Whereas desktop viewers might have no problem viewing your website, but the same cannot be said for mobile users.

Texts are jumbled, images do not align and users have to scroll through endless pages in search of the information they need. This makes it a pain for users to use your site smoothly and seamlessly.

So after such an experience like this, do you think such a user would come back to your website? I didn’t think so too.

To avoid scenarios like this, it’d be worthwhile to evaluate the quality of your website design. The benefits that will accrue to you at the long run, will outweigh whatever you’re going to spend on it in the beginning.

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4. Adapts Easily To Any Screen Size

Another benefit of having a great responsive website ready for all devices is its adaptability to any screen size.

With a design like this, you’re way ahead of your competition. And it positions your website to seamlessly cater to newer devices with which users use to surf the internet e.g. smartwatchesIoT devices, etc. Your website can automatically adjust itself to suit each screen

5. A Responsive Website Design Improves Your SEO Efforts

Responsive websites have a greater likelihood of ranking high in SERPs.

The ‘user focused’ experience, and high-quality content could increase your dwell time. Thereby making users stick around for the long run.

Google recommends a responsive website design pattern. Besides, it makes for a good user experience and improves your SEO efforts across all platforms.

In conclusion, having a responsive website can save you lots of money, maintenance time and also help you to convert and retain more clients in the long run.

Thank you for the content contribution by Brian Rashid. 

Responsive web design (RWD) is a setup where the server always sends the same HTML code to all devices and CSS is used to alter the rendering of the page on the device. Google’s algorithms should be able to automatically detect this setup if all Googlebot user agents are allowed to crawl the page and its assets (CSS, JavaScript, and images).

Responsive design serves all devices with the same code that adjusts for screen size.

Understanding the meta viewport tag

The meta viewport tag gives the browser instructions on how to adjust the dimensions and scaling of the page to the width of the device. When the meta viewport element is absent, mobile browsers default to rendering the page at a desktop screen width (usually about 980px, though this varies across devices). Mobile browsers then try to make the content look better by increasing font sizes and either scaling the content to fit the screen or showing only the part of the content that fits within the screen.

For users, this means that font sizes may have an inconsistent appearance, and users may have to double-tap or pinch-to-zoom in order to be able to see and interact with the content. For Google, we might not judge a page as mobile-friendly because it requires this kind (or type) of interaction on a mobile device.

On the left is a page without a meta viewport specified – the mobile browser therefore assumes desktop width and scales the page to fit the screen, making the content hard to read. On the right is the same page with a viewport specified that matches the device width – the mobile browser doesn’t scale the page and the content is readable.

For responsive images, include the <picture> element.

As a general rule, if your site works in a recent browser such as Google Chrome or Apple Mobile Safari, it would work with our algorithms.

Why Responsive Website Design works for Google?

Google recommend using responsive web design because it:

  • Makes it easier for users to share and link to your content with a single URL.
  • Helps Google’s algorithms accurately assign indexing properties to the page rather than needing to signal the existence of corresponding desktop/mobile pages.
  • Requires less engineering time to maintain multiple pages for the same content.
  • Reduces the possibility of the common mistakes that affect mobile sites.
  • Requires no redirection for users to have a device-optimized view, which reduces load time. Also, user agent-based redirection is error-prone and can degrade your site’s user experience (see Pitfalls when detecting user agents” section for details).
  • Saves resources when Googlebot crawls your site. For responsive web design pages, a single Googlebot user agent only needs to crawl your page once, rather than crawling multiple times with different Googlebot user agents to retrieve all versions of the content. This improvement in crawling efficiency can indirectly help Google index more of your site’s content and keep it appropriately fresh.

Thank you for your attention on the content. 

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2 Responses

  1. Jim says:

    Great. Interested to know more info. I need a website for my business and I need to make sure it can sell my products on the internet. Contact me.

    • admin says:

      Hi Jim,

      Thank you for checking out our website. Our team has already emailed you on your request.

      You may want to visit our other post on SEO too. You should look into using SEO to make your website ranked on the top pages in Google search, easie for potential customers to find your website when they are looking for related products. You can check it out here.

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